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How can art help us transition the values of our society away from greed, prejudice and bigotry and towards values that underpin sustainable ways of living? This pamphlet includes a series of essays that explore this question in detail, beginning with a core article by Tim Kasser, Professor of Psychology.
We know that art can trigger reflection, generate empathy, create dialogue and foster new ideas and so it offers a powerful and democratic way of expressing, sharing and shaping values in our society.
Is there a way to fundraise without being in direct competition with other charities?
Are your communications engaging people as citizens or consumers?
Exploring some of the challenges posed by the pressures of short-term fundraising
Reflecting on intrinsic motivations to volunteer
More information on the two values surveys that Common Cause draws on in its work
Further information on the texts used in the study with WWF and Scope
A summary of results from research into priming values