It is not just our own values that shape and guide how we think and act. We can also be influenced by our perceptions of the values of others’. But what if our perceptions are often inaccurate? Common Cause surveyed 1000 adults across Britain to find out what they value and what they think their fellow citizens value. This report explores the results, and offers suggestions of ways that social institutions can help to bridge our perception gap, leading to more civic engagement and community connection.
Exploring some of the challenges posed by the pressures of short-term fundraising
More information on the two values surveys that Common Cause draws on in its work
Further information on the texts used in the study with WWF and Scope