It’s sometimes said that in countries such as the US or UK, it would be electoral suicide for politicians to advocate socialist policies which were once politically mainstream, while neoliberal policies, which were once deeply unpopular, are now defended across the political spectrum. What leads to these broad swings in the public acceptability of different political programmes?
One contributory factor may be “policy feedback” – the phenomenon by which public policies, advanced while a government is in power, help to shift citizens’ “common sense”, thus helping to strengthen support for subsequent policies aligned to the same political programme. Cultural values may play a role in such feedback processes. So, for example, living with a national health service (free at point of delivery, irrespective of ability to pay) may help to consolidate values of equal access and social justice, strengthening support for other policies rooted in these values. By the same token, introducing charges in order to access aspects of the health service could help to erode support for these values and weken public support for other public policies that uphold them.
Researcher Eivind Hoff-Elimari explored these ideas in collaboration with leading academics working on values, publishing this peer-reviewed paper. He wrote this short briefing for Common Cause as a summary of his research.
Is there a way to fundraise without being in direct competition with other charities?
Are your communications engaging people as citizens or consumers?
Exploring some of the challenges posed by the pressures of short-term fundraising
Reflecting on intrinsic motivations to volunteer
More information on the two values surveys that Common Cause draws on in its work
Further information on the texts used in the study with WWF and Scope
A summary of results from research into priming values