At the time of writing this briefing, Greg Maio was a Professor of Psychology at Cardiff University, but he has since moved to the University of Bath, where he is head of the Department of Psychology. Greg specialises in studying the psychological processes that help people to bridge values and actions. In this briefing he explores what’s known as the ‘value-action gap’ – the seeming difference between the ways that people act and the values they claim to hold – and explains how it might not be as much of a ‘gap’ as it appears.
Exploring some of the challenges posed by the pressures of short-term fundraising
More information on the two values surveys that Common Cause draws on in its work
Further information on the texts used in the study with WWF and Scope