values in the media

Exploring the role of the media
in shaping our cultural values

The media has a huge impact on what we prioritise culturally and in shaping the prospects for transformational social and environmental change; that’s why we’re working to bring this influence into critical focus.

Journalists and media professionals are cultural influencers who have significant impact on cultural values. In recognition of this, we have developed a new programme of work  designed to support those working across the media to recognise their own agency in terms of shaping the cultural values waters we swim in, as well as identifying ways their work could help strengthen intrinsic values and might also help close what is known as the ‘‘the values perception gap’.

 Working in partnership with allies across the media, we want to make working with intrinsic values the norm for progressive media, and increasingly the norm in mainstream media. 



The story so far

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With a small research team, supported by the South West Doctoral Training Partnership, we are researching the impact of the media on our cultural values to build the case for this work going forward.

We will publish the research in early 2024.

Advisory group

The ‘values in the media’ advisory group will help to shape and guide the project, providing invaluable insights from people who work, or have worked, across a wide range of media. We are looking to recruit people to the board to meet online up to four times a year.

To find our more and express your interest in joining the group, please do get in touch.


We are developing a values masterclass specifically designed for people working in the media so that we can support the development of values literacy among journalists, producers, programme developers and other media professionals.

We can also offer bespoke workshops for media organisations.

If you’d like to find out more, please get in touch

Learn more

If you’re interested in learning more about the thinking behind this project, check out the latest blog written by Elsie Roderiques, and this blog written by our former colleague Ruth Potts.


If you work in the media and would be interested in discussing how we might work together we would love to hear from you.

Please contact Elsie at

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What’s included: 


The exact cost will depend on the scope of the training agreed with you, but below are indicative costs:
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