Treating people as consumers boosts materialistic values

“One of the most profound changes in our modern vocabulary is the way in which ‘We the People’ are defined”, observes the academic David Rutherford. “Not so very long ago, we ‘pictured’ ourselves as citizens. … Today, we are most often referred to (and therefore increasingly inclined to ‘see’ ourselves) as consumers.” Too true. There […]

What about people for whom extrinsic values are particularly important?

A great deal of the research that we have brought together on this site points to the advantages, on aggregate, of appealing to intrinsic values in communicating to people about social and environmental problems – and the potential costs of appealing to extrinsic values. But, of course, people aren’t all the same, and it may be […]