Are the values we instill in our children leading us towards a sustainable future?
In 2009, the children’s marketing sector was worth £100bn – and it’s still growing. A significant portion of this total is spent on food marketing, predominantly promoting energy dense, low-nutrient food and beverages – typically unhealthy for children, but marketed to exaggerate health claims – and messaging (often with the help of celebrities) to suggest […]
Treating people as consumers boosts materialistic values
“One of the most profound changes in our modern vocabulary is the way in which ‘We the People’ are defined”, observes the academic David Rutherford. “Not so very long ago, we ‘pictured’ ourselves as citizens. … Today, we are most often referred to (and therefore increasingly inclined to ‘see’ ourselves) as consumers.” Too true. There […]