This essay updates the arguments developed in Weathercocks and Signposts: The Environment Movement at a Crossroads, highlighting some of the ways in which these have strengthened since 2008.
It explores how the arguments developed in Weathercocks and Signposts are as pertinent today as they were when that report was first published, and shows how the evidence base underpinning these arguments is now even more compelling. On the one hand, the scale and urgency of environmental challenges is now known on many counts to be even greater than previously thought; on the other, the inextricable links between the environmental crisis and wider political change have become ever more obvious.
The report culminates in a call to foreground five principles in all environmental campaigns and communications:
Exploring some of the challenges posed by the pressures of short-term fundraising
More information on the two values surveys that Common Cause draws on in its work
Further information on the texts used in the study with WWF and Scope