This toolkit introduces the Common Cause Communication matrix – a set of practical principles for crafting Common Cause communications, each built on a solid research foundation. The toolkit is accompanied by a series of downloadable resources for use in group discussions and workshops, including exercise sheets and notes for facilitators.
Exploring some of the challenges posed by the pressures of short-term fundraising
More information on the two values surveys that Common Cause draws on in its work
Further information on the texts used in the study with WWF and Scope