A brief introduction to values one pager

July 2022
Common Cause Foundation

In this one-page document we set out a brief introduction to values; exploring what they are, why they are important and how they can lead to a better world. We also introduce the principles of intrinsic and extrinsic values.

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Read
this if...

  • You're new to the concept of values and interested in finding out more.

Key Takeaways

  1. Values are the principles or standards that each of us carry through our lives that guide and inform our thoughts, attitudes and actions. They influence, and are influenced by, our experience of the society in which we each live. Our values help determine what is important to us and shape how we interact with each other and all living beings in the world around us.
  2. We might not be explicitly aware of them, but values are important influences in many aspects of our lives and have the potential to shape a better world.
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Toolkit resources

Why fundraise?

Is there a way to fundraise without being in direct competition with other charities?

Do you feel like a fraud?

Are your communications engaging people as citizens or consumers?

Free gifts and supporter journeys

Exploring some of the challenges posed by the pressures of short-term fundraising

Reasons to volunteer

Reflecting on intrinsic motivations to volunteer

Value surveys and maps

More information on the two values surveys that Common Cause draws on in its work

Material tested in our experiments

Further information on the texts used in the study with WWF and Scope

Summary of published research

A summary of results from research into priming values

Other resources
you might like

The Common Cause Handbook

Common Cause: The Case for Working with our Cultural Values

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