Tomorrow sees the launch of The Common Cause Handbook at Action for Children in London, along with the Values and Frames website. We hope you find them both useful resources.

The Common Cause Handbook was basically designed to be a slimmer, lighter version of the original Common Cause report published by WWF. In it we examine the psychological research on human values – and how they relate to another important piece of communicative and mental architecture, frames. Our aims (among others) are to show not only that the things we care about most in life matter a great deal, but also that we are influencing each other’s values all the time. This means that none of us start from a neutral position: we need to gain a better understanding of how we influence each other through what we do, in order that the way we do so ultimately advances the wellbeing of others, of the natural world, and of future generations.