What values best predicted a vote to remain in the EU in the 2016 Referendum? Were these values the ones that the Remain campaign drew attention to? And what of the preponderance of talk about the economy in communications from both sides (but especially the Remain campaign)?
A major new piece of research Most current approaches to creating change focus on specific causes (for example, biodiversity conservation or international development; climate change or disability rights). They identify key interventions – changes in people’s behaviour, or policies for example – that will help to advance these causes. And then they promote these interventions. […]
“One of the most profound changes in our modern vocabulary is the way in which ‘We the People’ are defined”, observes the academic David Rutherford. “Not so very long ago, we ‘pictured’ ourselves as citizens. … Today, we are most often referred to (and therefore increasingly inclined to ‘see’ ourselves) as consumers.” Too true. There […]
A great deal of the research that we have brought together on this site points to the advantages, on aggregate, of appealing to intrinsic values in communicating to people about social and environmental problems – and the potential costs of appealing to extrinsic values. But, of course, people aren’t all the same, and it may be […]
There is much about the Common Cause approach which is in agreement with the ‘Value Modes’ approach advocated by Chris Rose and Pat Dade: both approaches draw from a similar body of empirical work, recognize the tensions that exist in people’s value systems, and acknowledge the need to tailor different communications to different audiences. But […]