Liberals are a prejudiced bunch – and it may cost them dearly at the polls

When it comes to estimating the values of the British public, liberals tend to get it wrong. Our new research reveals why this may undermine liberals’ motivation to become politically involved. The story goes that liberals have a soft, idealistic view of human nature, while conservatives have the more hardened view that people are essentially competitive or out for their own gain. Is this true? Researchers in the past, looking at ideology, trust and social responsibility, conclude that the ‘misanthropic conservative’ is basically a myth. Our research on values goes a step further, suggesting that, if anything, it’s liberals who are most likely to underestimate their peers.

Growing the Electorate

Jeremy Corbyn, leader of the UK Labour party, pointed out this morning that 36% of the electorate didn’t vote in the last election. He underscored the need to “grow the electorate”. New research that we’ve conducted provides insights into how this might be achieved.