This report offers recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature. Produced in collaboration with thirteen UK conservation organisations, it is based on original analysis of these groups’ communications, workshop discussions, survey responses and in-depth interviews.
Common Cause advocates new ways of conceptualising social and environmental challenges. We argue that diverse challenges, which may seem unconnected, are often deeply intertwined through the cultural values that lurk behind them. There’s something a bit contradictory, therefore, about breaking out a specific set of challenges (here “conservation”) and thinking about this in isolation to other challenges. Although the report is clear about the necessity to respond to these kinds of interdependencies, if we were launching this work now we would probably do more to highlight these cross-sectoral implications of an understanding of values.
The report was written by folk at the Public Interest Research Centre, and commissioned by a consortium of conservation organisations convened by the Common Cause programme at WWF-UK.